How can my business benefit from smartphone technology?

As more and more consumers use their phones to access information and purchase products, the businesses that use mobile-friendly technology will find themselves in sync with their customers. The evolving digital landscape means that businesses should have more than just a website, but develop or use tools to drive engagement with the business and generate sales.

 Here are some ways your business can leverage this technology to benefit your sales and marketing strategy.

  • Develop mobile sites to make it easier for customers and prospects to browse and buy
  • Use mobile apps to keep track of expenses, generate invoices and store data, among others
  • Use mobile add-ons such as a card reader to process credit card transactions

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