Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

10 ways to sell better online 13 November, 2012
E-commerce is an important part of the Australian economy and is predicted to hit $16 billion by the end of 2012, and to reach nearly $27 billion by 2016.
Four steps to develop a digital strategy 29 October, 2012
Using the Internet for  business purposes  is now commonplace but online selling still remains a challenge due to  the lack of a digital business strategy. Here are four steps towards establishing a digital strategy that's right for your business.
Five ways to drive customers to your website 18 October, 2012
Creating a high traffic e-commerce strategy is like diversifying an investment portfolio - you must try to attract customers from a number of different online angles. Here are five relatively simple and inexpensive ways you can increase online traffic to your business website and capture more customers.
Ten marketing tools for home-based businesses 04 October, 2012
If you have a home-based business, you may think marketing is an unnecessary expense. But since your business has no storefront to attract attention, you actually need more marketing efforts than traditional businesses do.
Three ways to use mobile technology 25 September, 2012
The recent launch of the iPhone has called attention to the increasing importance of mobile technology, not only for consumers but for small businesses wanting to use smartphones to help them run their business. So how can your business benefit?
Developing an effective loyalty program 07 August, 2012
Retaining customers can be tricky, but with an effective loyalty program your business could see a pickup in sales, increased brand awareness and lower marketing costs. Here's how to develop one.
How to improve your SEO 20 July, 2012
Setting up a website is an important first step for your business, but equally important is how small business owners leverage their online presence to generate visitors and eventually sales. Here's four ways you can do so through search engine optimisation.
Online advertising: how to make it work 26 June, 2012
Advertising is often left out from many small business marketing budgets, but it is an important part of driving sales and building reputation, particularly when done online. Here are several tips to consider when developing an online advertising strategy.
How to wow your customers 05 June, 2012
Back in the day, if you provided a decent service for a fair price, your business grew. Today, however, consumers simply demand more for their dollar. Here are some low-cost examples of how you can adapt to changing consumer preferences and 'wow' your customers.
Marketing tips to expand your customer base 17 May, 2012
Business owners can get so caught up in day-to-day operations that the task of attracting more customers and retaining existing ones may be put off or forgotten. Here are a few ideas on how  you can increase your customer base on a small marketing budget.


Connect with us to receive updates throughout the day:

Like us on Facebok Follow us on Twitter

Dun and Bradstreet AustraliaTop of page Dun & Bradstreet Australia Pty Ltd 2015 | D&B Small Business    *About Us    *Sitemap    *Advertise    *Privacy    *Terms & Conditions