Four reasons why customers are leaving you

Repeat buying is one of the key requirements for initial small business success.

A common perception is that it can cost over five times as much to acquire a new customer than it can to keep an existing one, so when your current set of customers start to go missing it can be confusing and alarming. Most of the time SME owners won't even know why it is their regular customers were left disappointed and left.

Below are four common reasons why your customers may have decided to do their shopping elsewhere.

Too many changes to the staff team

Although your brand and the quality of your product do have an influence on whether your customers return, it's naïve to think that this is the exclusive consideration for a loyal customer.

Your employees are a reflection of your business and a representation of your brand so when customers aren't greeted by the same friendly people who left them with the first impression it can have a detrimental impact. Keeping good employees can be hard, but here are some tips to help ensure you keep the best staff members in your office or store.

Lured away by competitors

It's important to attract new customers to your brand, but you should never exclude your existing ones. Remember, your competition is also seeking new business and they will try to take your existing business from you.

Keep this in mind and do your best to reward the loyalty of the customers who consistently make purchases from you.

Too much focus on new customers

It's very easy to lose sight of your current customers when trying to grow and build your business. In order to grow, many brands offer special deals for new customers who sign up and fail to reward their existing customers.

Majority of your revenue will come from your existing customers so it's vital you do what you can to retain their business before throwing all your eggs in one basket and focusing on new targets. Never underestimate the benefits of word-of-mouth marketing.

Forgot about you

Your product won't always be in demand and you may find that customers can go a while without the need for it. With this in mind it's easy for customers to forget about the pleasant experience they had doing business with you.

It's a good idea to try and remind them as often as possible andthis can be achieved by sending a friendly email, letter or even making a phone call in order to ensure their loyalty.

New business is great for growth but sometimes focusing exclusively on reaching new targets at the expense of your existing ones can actually have a reverse effect on your business.

Here are some more benefits to your existing customer base.


 

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