Kick starting your online marketing activity

Kick starting your online marketing activity can be a daunting task. With so many platforms available online it's often the first steps that are the most challenging. So where do you start?

Here are four tips to help you get started and make you feel more at ease when initiating your online marketing strategy.

Consolidate your marketing contacts

Take all the information you have gathered from the time your business has been operating and consolidate all the emails of your previous contacts. This information could be in current marketing spreadsheets, CRMs, or even on business cards you have acquired.

Start sending emails

After you have consolidated your email contacts in one list, send an email out explaining the intentions of your marketing activity, and also provide an example of the type of content your contacts can expect.

The sooner you start interacting with your contacts online, the quicker you can establish your brand in the online community. It's also important that your users have the chance to unsubscribe to your list or else your brand information risks becoming SPAM. Online applications such as Campaign Monitor and Mail Chimp can simplify the process for you.

Submit information to directories

Online directories can be especially useful if you have a website and want to develop more traffic to your site. Not only will directories offer visitors information on your business and brand, they will also make your site more recognisable to search engines like Google as they effectively provide more links online that redirect to your website. Among some of the more popular online directories are Yellow Pages,TrueLocal and HotFrog.

Establish yourself in online communities

Emails are effective in generating interest from your customers, but if you truly want to establish yourself in the online community it's best to make yourself available on social media, such as Twitter and Facebook, or even develop an online blog.

Social media and blogs add more personality to your brand because they give you the chance to interact with your audience.But this activity can be time consuming so before committing to online communities ensure you have the time available to consistently contribute to the online conversation.

Want to know more about marketing online? Here are some useful links to help you learn more:

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