Picking the right social media

Businesses all over the world today are quick to get their brand across social media platforms and use it as an opportunity to reach more potential customers.

As we've previously discussed, just because a platform is available to you doesn't mean it will be the right fit for your business. This week we're looking at four platforms available to your business to try and define which one is right for you.

Facebook

For a long time Facebook was the benchmark of social media marketing, but over time new platforms have grown to catch up. Despite this, Facebook continues to grow and become more relevant with more diverse demographics embracing the social media platform.

Given the personal nature of Facebook it will usually appeal to those companies whose customers are more open to the public eye. There are a range of different uses on Facebook that can be effective, but the most important thing is that you make it work for your business.

Twitter

In most cases Twitter will be relevant to your company regardless of the industry you operate in. Businesses with a public profile can jump online to join in the online conversation that is occurring, but more private companies can also use the platform as an opportunity to showcase thought leadership.

The most difficult challenge on Twitter is finding a way to get your business noticed.

LinkedIn

LinkedIn is the professional equivalent of Facebook as it allows you to connect with contacts or customers in your business network. While you can still do this via Facebook, LinkedIn is less personal and as a result is perfect for companies with private customers who are looking to have an online profile but don't want to bring their customers into the public eye.

Another benefit is that LinkedIn acts as a great online platform to network your business, which can be crucial if you are looking to have further growth.

YouTube

Embracing YouTube and trying to grow your business via video content is a big step that is often more challenging than simply joining the online conversation.

Generally speaking YouTube will be more relevant to businesses that are heavily involved in the public eye and want to further cement themselves in that space. Content is king on YouTube so it's especially important that the content you upload is relevant to your target audience as this will define how successful you are.

Ultimately, the most important thing to remember when jumping online is that you embrace the social media platforms that are most relevant to you. If your business operates within the public eye it may make sense to connect over a range of platforms, such as Facebook, Twitter, LinkedIn and even YouTube, but if your business is more private orientated a more specific strategic approach using fewer platforms, such as LinkedIn only, may be a better option.

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