Four tips that can help promote your content

We all know the common adage that content is king when discussing online marketing. Uploading the right content can be crucial when trying to build an audience base and draw traffic to your website. However, even really good content can go unnoticed.

There are millions of internet posts, tweets, videos, and blog articles uploaded every hour, with Twitter alone recording 400 million tweets per day.

Making your content stand out from the crowd can be difficult, but we've sourced four key tips that can help you get noticed.

Use the right keywords

If you are trying to make your content more noticeable mastering the art of search can be the best first step. Most people are drawn to content online by search with keywords so it's a good idea to undertake some keyword research prior to uploading.

Although keyword research can be time consuming, you can find niche areas that are less competitive and give your content the best chance of being viewed.

SEO can help all your online marketing activity. Here are five things every SME needs to know about SEO.

Post more often

Generating attention to your blog or social media page can be difficult, but sometimes it isn't a question of what you post but rather of how often you are posting. Internet users are rather polygamous in their loyalty so it's vital that you keep them engaged to ensure they remain interested in your brand and content.

It's important that you remain committed to your online presence or else it eliminates the point of being involved.

Make it relevant to current news

One of the best ways to promote your content and boost its visibility is by making it relevant to current news. Trending topics are vital to social media conversations these daysand piggy-backing on discussions already occurring online can give you the potential to draw new visitors to your website. The main thing is that you aim to have a unique opinion, as people often grow bored of reading the same news and opinions.

Headings and titles are crucial

Headings and titles are often the only chance you will get to draw in a new reader. Think about the last time you read a magazine or newspaper, chances are you read the articles that only had a title that was of interest to you. Your content should be no different, especially when considering blog posts.

Take the time to think of a heading that will be short and impactful as sometimes it can be the difference between negative and positive click through.

Interested in finding out more about content? Try some of these useful articles:

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