Kick starting your online marketing activity for your business can be a big step toward building your brand profile and finding new customers.
However, in order to thrive in the highly competitive online domain, it's important to keep up to date with technical know-how. In early days the online market was dominated by link building campaigns in order to improve search engine optimization (SEO).
But as the market place becomes more diverse and Google continues to update their search metrics, it's now more important than ever to understand the technical side of your online marketing activity.
Track all your data
In order to build your brand image online and determine the success of your online campaign, it's vital that you track and measure user interaction.
Today's website have a range of different features that allow you to track all sorts of data, such as the number of visitors, the time taken by each visitor, the actions that visitor took when on the site and which particular page the visitor was on. Tracking data will allow you to determine the audiences you are tracking online and in turn will give you the capability to adjust your campaign to fit in line with your typical segment of customers.
In order to be successful online you have to ensure your content is accessible from a range of platforms. In today's market it's highly likely that you will have users who engage with your online campaign from their mobile so ensure you have the correct landing pages, content and design to make your website mobile accessible.
It's hard to create a SEO strategy for a small business, but it's important to understand how SEO works and what effect it can have on your business. In very simple terms your website is ranked by Google based on its relevance to the search being conducted. Keywords mentioned on your site and the number of links to your page from other relevant pages ultimately dictates your final ranking.
For more information about SEO and how to conduct effective search based marketing, click here!
Make your site simple and available
Design is imperative to the success of your online marketing. The best way to confirm the success of your website is to ensure it's accessible across all platforms and is simple to navigate for any customers who visit. Remember, the way in which you present your information may also impacts a user's opinion of your brand and your product, which can ultimately determine how likely you are to win new business.
Social media influence
Social media is a great way to broadcast your content without the need to pay for advertising. Driving traffic to your website is difficult without a clear strategy, but social media allows you to engage with your audience.
A good technical tip to engage with audiences is to integrate social media platforms into your website to help encourage users to engage and share content with their current social networks.
If you're interested in social media but don't know where to start, here is some advice to make social media work for you!