Technology the way forward for small businesses

Small businesses that are embracing and implementing new technologies are outperforming those which continue to overlook the power of the web, according to new research.

Findings from MYOB's Business Monitor studies, show that those SMEs which adopt technologies such as websites, social media and cloud computing are performing "much better than businesses not using these tools".

Social media is expected to be an increasing focus for businesses to reach new clients in 2013. For example, LinkedIn is anticipated to be the popular choice for B2B operations, while Facebook to be used predominantly for B2C businesses.

Getting it right, however, is important when incorporating new technologies.

Aside from understanding the etiquette involved in the online world, businesses need to make sure they have the skills and training to use the platforms effectively and efficiently.

When it comes to websites - the cornerstone of an online presence - APN media offers 10 compelling reasons to get your business online.

  1. Your website is your business card to the multitude of people who are online searching for the product or service you are offering.
  2. Your website is accessible to your current and future customers 24 hours a day, seven days a week.
  3. A quality website adds credibility to your business.
  4. Your website allows you to introduce yourself to your customers in an powerful and descriptive way.
  5. It also allows you to reveal the personal side of your operation inspiring loyalty in your customers
  6. In today's business environment, businesses are expected to have an online presence.
  7. Your website can answer your customers' frequently asked questions in a professional and timely manner.
  8. A website allows you to enhance and extend all printed marketing materials with a link to your website.
  9. Your website is the cornerstone of any current or future online marketing campaigns.
  10. You can add and delete items, and also reply to customer inquiries at anytime seven days a week.

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