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Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

What is Google Adwords - and how can I make it work for me?
Used effectively Pay-per-click (PPC) advertising can be a critical component of a highly successful marketing strategy. AdWords, the "Sponsored Links" that appear to the right of the main search results on Google, offer small businesses in particular a relatively low cost and flexible way to pitch their wares and generate traffic to their web site.
10 marketing must haves
Marketing is the answer to raising the profile your small business. However, with so many marketing options available, it can be difficult to determine which path to take. Use these 10 marketing must-haves to ensure your marketing plan hits the right notes.
Should your business have a website ?
In today's online environment, a web presence is essential so it is startling to discover that only a quarter of small businesses have a website. There are benefits and drawbacks for setting up a website for a small business so it is important you weigh it up properly before getting in too deep. Some business models simply do not call for a website while others experience significant growth because of one.
The do's and dont's of a good email campaign
Direct marketing campaigns have come a long way from the early days of online marketing. However, in today's fast paced environment, people's inboxes are often full of marketing and  'junk' email. Consequently, you need to hit the right note to make sure your clients hover over your response links rather than the delete button.
Use your expertise to market your company
A small number of businesses recognise the opportunity to use their expertise as a marketing tool for the business. There are few better ways to market your business to new clients than to establish a reputation as a specialist or a high performing business.
Five tips for a strong email database
A solid email database can be an invaluable tool for growing your business. However, it will not establish itself and it will take time.
Pros and cons of social media
With the unprecedented rise in the use of social media in recent years, many businesses are including social networking sites in their marketing plans.
Planning for seasonal marketing
It is  not uncommon to have a business that relies heavily on certain seasons for increased sales volume. The key to success however is adequate planning so the high traffic season can begin with a bang.
Pay per click advertising for small business
Used effectively Pay-per-click (PPC) advertising can be a critical component of a highly successful marketing strategy. AdWords, the "sponsored links" that appear to the right of the main search results on Google, offer small businesses in particular a relatively low cost and flexible way to pitch their wares and generate traffic to their web site.
Low cost methods of business promotion
Business promotion is to running a successful business as what training is to most sportspeople; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business otherwise you run the risk of being left behind.

 

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