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Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

Planning marketing success
Have you ever had that moment when you sit and stare at a blank piece of paper, willing words on to the page There are lots of small business owners who feel the same way when it comes to writing a marketing plan. Unfortunately marketing can often be considered to be the poor cousin of sales and doesn't really get the attention it needs to be a success. However, in most cases it is inadequate planning that defeats the marketing effort before it even gets off the ground.
Know your customers
Generally most businesses have the basic information of their customers and prospects, the key is to not only capture this information but capture it in a way that you can use at a later date to better seize future opportunities.
Direct mail campaigns
Direct marketing is a very powerful and effective tool when done right. When done wrong it can be a waste of your valuable money and time. Many small businesses think that all they need to do send out a flyer to as many people as possible. However, you'll need to be a bit smarter than that. Following are our Top 10 Do's and Dont's for Direct Mail campaigns.
Marketing in a crisis
In challenging economic conditions a strong brand can be the difference between mere survival and growth. Research shows that in tough times customers lose much of their appetite for new products but they will buy if they trust your brand. The challenge of building brand value and effectively stimulating demand in a difficult economy lies with the sales and marketing teams.
Chasing new business
When running a small business it's easy to fall into the trap of chasing every lead. However, many leads will never result in a sale and as you grow it's important not to waste time and resources on poor leads. You need to separate the good from the bad.
Targeted campaigns
Every time you conduct a direct mail or telemarketing campaign you are contacting people who may become customers but will be bad payers. This ends up costing you a lot more than just the initial marketing spend. It means you have bad debt and have wasted time and money chasing it.
Prospering in a downturn
To give your business every opportunity to be profitable during times of economic uncertainty there are a range of strategies businesses can use to build their existing customer base. We've selected the top 10 marketing tips for the new financial year.

 

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