Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

Promoting your content 09 April, 2014
We all know the common adage that content is king when discussing online marketing. Uploading the right content can be crucial when trying to build an audience base and draw traffic to your website.
Technical tips to improve your online marketing 03 April, 2014
Kick starting your online marketing activity for your business can be a big step toward building your brand profile and finding new customers. However, in order to thrive in the highly competitive online domain, it's important to keep up to date with technical know-how
Planning for marketing success 13 March, 2014
In order for businesses to thrive successfully the role of marketing is fundamental. Yet, marketing plans are often overlooked, and poorly handled because of insufficient preparation.
Building a brand presence on YouTube 14 February, 2014
Jumping online can be an intimidating experience for many SME owners, especially for those unfamiliar with the process of building an online profile.
Partnership marketing 21 January, 2013
Often in business it can be easier to get the help of other people to achieve a marketing goal, rather than try and do everything yourself.
Three collaborative consumption movements to help your SME 08 January, 2013
Collaborative consumption, also known as the sharing economy, refers to the renting, swapping or lending of goods and services instead of buying them.
Coping with a negative review online 23 December, 2013
If you're new to the online world it could take some time to get it right and  there's the strong possibility you may receive some criticism as a result.
Five media options for your marketing plan 09 December, 2013
As an SME owner it's highly likely you have spent a lot of time trying to identify your typical customer and how you can attract them.
What is your memorable message? 21 November, 2013
A slogan can help you to own a patch of premium, priceless, permanent advertising space in your customers' mind.
Three apps to improve your business efficiency 23 October, 2013
Keeping track of your daily activities and finances can be particularly challenging, but  with the introduction of apps, managing your business operation has never been easier.


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