Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

Using public relations to grow your SME 26 July, 2013
If you run an SME it's likely you have questioned how you can use PR to increase your visibility in your market space or community.
Creating good content for your business 24 October, 2014
Content is fast becoming a key theme of internet marketing and more businesses are developing this approach as they aim to stamp their influence online.
Four reasons why customers are leaving you 18 July, 2013
Repeat buying is one of the key requirements for initial small business success. A common perception is that it can cost over five times as much to acquire a new customer than it can to keep an existing one.
Five common marketing mistakes 08 July, 2013
Running an SME marketing campaign can be difficult and rather hard to perfect. But often it's hard to determine exactly where you are going wrong. Identify your mistakes early before you waste money on ineffective marketing campaigns.
Four tips when chasing new business 04 July, 2013
Many SMEs work tirelessly to try and generate new customers for their business. When starting out it's easy to fall in the trap of following up every prospect that falls your way - but you need to avoid spending time pursuing inexistent sales.
Picking the right social media 02 July, 2013
Businesses all over the world today are quick to get their brand across social media platforms and use it as an opportunity to reach more potential customers.
Top 10 tips for your direct mail campaign 26 June, 2013
Direct mail campaigns can be a tricky form to master. Although very effective when applied correctly, many direct mail campaigns are rolled-out wrong, resulting in a waste of time and money.
Making social media work for you 21 June, 2013
With the rapid growth of the online social world there exists a common perception that your business won't be successful unless it has an influence over different social media platforms.
Building a targeted campaign 19 June, 2013
Time is of the essence in any small business and owners often find it difficult to get through their growing to do lists each day.
10 marketing tips to build your SME 05 June, 2013
Building a strong customer base is an essential part of growing any SME business. Unfortunately, not every business can grow on the back of their product or service alone.


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