Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

What makes a good customer experience? 15 May, 2013
Creating a unique and memorable customer experience can be difficult for some businesses, particularly when customer's wants and needs change so frequently.
3 things your website should have 24 April, 2013
Business websites should achieve three things: trust, optimal web experience and  search engine compatability.  This all boils down to the design, content and useability of your website.
4 ways your HR department impacts the customer experience 16 April, 2013
It may seem unlikely, but your HR department can play a significant role in helping your business implement and improve your customer experience.
3 content marketing techniques that deliver ROI 09 April, 2013
Cheap, low-value SEO techniques no longer work in today's digital world and many businesses are turning to content marketing to move the needle. Read on for some of the most cost-efficient content marketing tactics you can leverage to educate your target audience and build your brand.
Turn your customer data into actionable insight 28 March, 2013
Do you trust your data? If the answer is no, you're not alone  - data quality and decay are widely recognised problems that affect organisations across all industries and countries.
4 tips to network better 25 March, 2013
Fostering lasting business relationships is instrumental to creating a successful business, whether you're in the B2B or B2C sector. Here are three tips on how to network better.
Managing negative online customer reviews 21 March, 2013
Dealing with negative customer reviews can be challenging, time-consuming and stressful, but with three simple steps you could be on your way to combating these negative reviews and encouraging more positive ones.
Growing your business with content marketing 04 March, 2013
Creating content takes a lot of work but thanks to content marketing, it's work you only have to do once. Here are the top four ways content marketing will help you attract visitors and grow your online  business.
5 reasons why your business should be using Pinterest 27 February, 2013
Small business owners may consider Pinterest to be just another social media channel but the truth is, it has immense benefits for your marketing function and brand reputation.
How to get your business noticed on Twitter 19 February, 2013
Twitter is big and it's only getting bigger, with more than 37 million users worldwide - here are five tips to get your business noticed on Twitter.


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