Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

Spread the love with 4 simple marketing tactics 13 February, 2013
Valentine's Day spending is expected to reach $18 billion this year, so with this in mind, how can you incorporate the season into your marketing efforts?
5 tips for writing better brochures 11 February, 2013
To improve marketing strategies, small businesses have to come up with more engaging content that suits their customers' needs. Here are five tips on writing marketing brochures that will support your online marketing efforts and increase your sales.
Email marketing pitfalls: Part 2 01 February, 2013
Part 2 reveals four more common errors made by small business owners, including a lack of call to action and a failure to measure the success rate of their emails.
Email marketing pitfalls: Part 1 31 January, 2013
Small businesses do a substantial part of their marketing on the Internet, it is therefore not surprising that many have resorted to doing email marketing to advertise their products or services.
5 tips to develop an elevator pitch 29 January, 2013
Everyone has heard of an "elevator pitch", a brief but persuasive summary of a business idea, used to spark an initial interest in a product, service or concept. Read more for five quick tips to create a successful elevator pitch.
Entering the world of business blogging 16 January, 2013
Blogging is a powerful and simple tool to take your marketing to the next level as it creates a sense of community with new and existing customers, which can in turn build your brand as an innovative source of knowledge in the industry.
'Appy times ahead for small businesses 14 January, 2013
Advances in technology mean that there is a huge range of apps and cloud-based services that can help small businesses run more smoothly. Here are our app picks to organise your business and maintain productivity.
Managing seasonal selling 10 January, 2013
Businesses with products or services that only sell well at specific times of the year can find it tough to make sales during the rest of the year. Here are five tips to boost sales and cut costs for seasonal businesses that want to experience regular sales all year round.
Technology the way forward for small businesses 07 January, 2013
Small businesses that are embracing and implementing new technologies are outperforming those which continue to overlook the power of the web. Here are 10 compelling reasons to get your business online.
4 marketing tactics to maximise Christmas sales 14 December, 2012
How can your small business get its share of the Christmas shopping pie? We present four ways to market your business and give yourself the gift of big profits this festive season.


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