Marketing.jpg   

Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

How to improve your SEO 20 July, 2012
Setting up a website is an important first step for your business, but equally important is how small business owners leverage their online presence to generate visitors and eventually sales. Here's four ways you can do so through search engine optimisation.
Online advertising: how to make it work 26 June, 2012
Advertising is often left out from many small business marketing budgets, but it is an important part of driving sales and building reputation, particularly when done online. Here are several tips to consider when developing an online advertising strategy.
How to wow your customers 05 June, 2012
Back in the day, if you provided a decent service for a fair price, your business grew. Today, however, consumers simply demand more for their dollar. Here are some low-cost examples of how you can adapt to changing consumer preferences and 'wow' your customers.
Marketing tips to expand your customer base 17 May, 2012
Business owners can get so caught up in day-to-day operations that the task of attracting more customers and retaining existing ones may be put off or forgotten. Here are a few ideas on how  you can increase your customer base on a small marketing budget.
Six marketing items every SME needs 02 May, 2012
The success of your business depends largely on how well you communicate what you have to offer. To remain competitive, you need to provide information about your company to investors, clients, media, and the general public on an ongoing basis. Here are six collateral    items you should always have on hand.
How to create a great customer experience 08 March, 2012
For most small businesses providing good service is key to building customer loyalty, which is usually done through marketing to someone with a particular business need. The best way to accomplish this end is to think about the process completely in reverse or even take a new look at your existing products from a reverse-engineering point of view.
Developing a social media policy for your business 09 February, 2012
In today's information age,  more businesses  are integrating social media websites into their day-to-day operations, but it's also important to be aware  of the risks and consequences associated with this type of medium. Here are three things you should keep in mind.
Five things you should know about SME branding 25 January, 2012
The whole concept of branding is usually foreign to many SMEs as they tend to view it as something that only matters to global corporations. However, branding is particularly important as SMEs are more likely to    get lost in the shuffle    than    big businesses. Here are five core concepts that you should know about branding.
Five things every SME needs to know about SEO 13 January, 2012
Every small business owner with a website wants to improve their rankings and make the most of their web presence, but search engine optimisation (SEO) can be a complex process. Here are five things you should know about SEO.
How to maximise the potential of your business website
Many small businesses are aware of the benefits of having an online presence to promote their brand and products, but simply setting up a website that offers products and services identical to a business's existing physical store may not be the best way to generate additional income.

 

Connect with us to receive updates throughout the day:

Like us on Facebok Follow us on Twitter

Dun and Bradstreet AustraliaTop of page Dun & Bradstreet Australia Pty Ltd 2014 | D&B Small Business    *About Us    *Sitemap    *Advertise    *Privacy    *Terms & Conditions