Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

Six marketing items every SME needs 02 May, 2012
The success of your business depends largely on how well you communicate what you have to offer. To remain competitive, you need to provide information about your company to investors, clients, media, and the general public on an ongoing basis. Here are six collateral    items you should always have on hand.
How to create a great customer experience 08 March, 2012
For most small businesses providing good service is key to building customer loyalty, which is usually done through marketing to someone with a particular business need. The best way to accomplish this end is to think about the process completely in reverse or even take a new look at your existing products from a reverse-engineering point of view.
Developing a social media policy for your business 09 February, 2012
In today's information age,  more businesses  are integrating social media websites into their day-to-day operations, but it's also important to be aware  of the risks and consequences associated with this type of medium. Here are three things you should keep in mind.
Five things you should know about SME branding 25 January, 2012
The whole concept of branding is usually foreign to many SMEs as they tend to view it as something that only matters to global corporations. However, branding is particularly important as SMEs are more likely to    get lost in the shuffle    than    big businesses. Here are five core concepts that you should know about branding.
Five things every SME needs to know about SEO 13 January, 2012
Every small business owner with a website wants to improve their rankings and make the most of their web presence, but search engine optimisation (SEO) can be a complex process. Here are five things you should know about SEO.
How to maximise the potential of your business website
Many small businesses are aware of the benefits of having an online presence to promote their brand and products, but simply setting up a website that offers products and services identical to a business's existing physical store may not be the best way to generate additional income.
Features or benefits: which sells more product 02 December, 2011
It is common knowledge that customers buy benefits, not features but the truth is, selling only one idea does not work for every business. Businesses should understand when to use which sales approach and change their strategy accordingly.
One good customer leads to another 24 November, 2011
The one adage that all businesses adhere to is 'know your customer' and substantial effort is expended during the eternal search for a lucrative lead. But how well do you really know your existing customers? Dun & Bradstreet's General Manager of Sales  & Marketing Solutions, Peter Todd, discusses the hidden benefits of your current client base and how to improve your marketing strategies.
What does your business card say about your business? 09 November, 2011
Business cards are an essential part of networking and is one of the best ways to consolidate your contact information. However, it is difficult to get the right message across to people you meet for the first time, so here are some tips on how to makeover your business card.
Why your business website matters more than ever 03 November, 2011
It is hard to go anywhere these days without seeing enthusiastic requests to connect with brands. From local businesses to the biggest companies in the country, businesses everywhere are embracing the social media revolution to build stronger consumer relationships and tap into the power of word-of-mouth marketing.


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