Festive shoppers to spend 12bn dollars this week

Australian shoppers are expected to spend almost $12 billion this week, roughly equating to an average of $520 per person, according to the Australian National Retailers Association (ANRA) and GE Capital's Christmas retail index.

The index anticipates that $9.9 billion will be spent at street stores and at shopping centres, and $2 billion to be spent with local online retailers, providing a much-needed boost for retailers at a crucial time. This aligns with D&B's business projections for the December quarter indicating that expectations for sales have reached the second highest level in eight quarters.

Sydney shoppers are expected to make up the bulk of this year's pre-Christmas spending, with New South Wales predicted to drop $2.5 billion this week, followed by Victorians and Queenslanders at just under $2 billion each. West Australians are tipped to spend $1.1 billion this week.

The pre-Christmas rush to buy gifts is becoming increasingly common, with a separate ANRA/GE survey revealing 10 per cent of people would do their shopping two to six days before 25 December. Men, in particular, are more likely to leave their Christmas shopping  until the last minute - 10 per cent of males would do their shopping on Christmas Eve compared with only four per cent of women. Men are also less likely to shop throughout the year with only 16 per cent falling in this category, compared to almost one quarter of women.

As for the stores expected to rake in the most sales, general merchandise shops such as Target and Big W will likely take the lion's share with 27 per cent of men and 40 per cent of women opting to shop in these stores during Christmas. Department stores and online retailers are next, with over a third of men and 27 per cent of women to make purchases at department stores, and over 13 per cent of men and women turning to Internet retailers.

Connect with us to receive updates throughout the day:

Like us on Facebok Follow us on Twitter

Dun and Bradstreet AustraliaTop of page Dun & Bradstreet Australia Pty Ltd 2015 | D&B Small Business    *About Us    *Sitemap    *Advertise    *Privacy    *Terms & Conditions