Local online retailers triumph

Virtually all Australians prefer local online retailers when it comes to doing their shopping over the Internet but only if prices remain competitive, according to a new survey conducted in November by Galaxy Research on behalf of MasterCard.

The study, which surveyed 1,250 Australians who made online purchases over the past year, found that 98 per cent of Aussies favoured local retailers but only if prices remained competitive.

"Increasingly, the public is doing their Christmas shopping online because they are seeing very serious cost savings to be had. Consumers want to shop locally if they can get the same value they get from overseas retailers," said MasterCard Australia country manager Andrew Cartwright.

Otherwise, 85 per cent of Australians would rather shop with overseas online retailers if the price is right. Following price concerns, respondents also cited shorter shipping times as a key reason to shop locally, as well as knowing that the retailer was trustworthy.

"Local retailers have the advantage over overseas competition in delivery and after-sales service, but international online retailers are overwhelmingly favoured when it comes to price," said Mr Cartwright.

"Aussies love a bargain, and should have the freedom to shop around and secure the best deal possible. The price obstacle is a difficult one to overcome for local retailers, but competition is the key delivering customer satisfaction to Australians.

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