'It's the data, stupid'

Why accurate and timely data is the cornerstone of the business lifecycle

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Every year Australian companies spend millions of dollars on customer and supplier relationship software and systems. Yet all too often this investment fails to realise its potential and organisations are left wondering why their expectations haven't been met.

At the heart of this problem is a failure to understand that technology is just one part of the solution. Equally important is the data used to power these systems.

In 1992 the campaign team of Presidential candidate Bill Clinton coined the phrase "It's the economy, stupid" to remind them that in the end there was one critical issue that would see them succeed against the incumbent George H. Bush.

This same clarity of thought is critical for success in any effort to maximise profits through the use of business intelligence, customer relationship and supply chain management software.

'It's the data, stupid' examines the critical role of data in business development and risk mitigation and explores a number of ways in which smart companies can gain true insight from data management and integration strategies.

The report's primary argument is that true insight comes not just from having access to wide a range of data sources but rather is a result of strategies that turn data into actionable information that drives profitable business decisions.

'It's the data, stupid' provides an insight into the thinking of Dun & Bradstreet, Australia's leading company in marketing, purchasing and credit information and receivables management. With a 160 year history in the industry D&B provides a unique perspective on how to turn data into profitable business decisions.

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